Name it after what the buyer receives. That title is shown on your card, at checkout and on the receipt, so it has to describe the content rather than the payment.
Name it after what the buyer receives. That one habit keeps you clear of every rule on this page.
Where that title actually goes
It is not just a label on your own dashboard. The same words appear:
- on the card people browse
- on the last screen before they pay
- on their receipt
- on the record of the payment held by our payment partner
So it is read by the buyer at the moment they decide, and by a reviewer months later working out what was sold. Both need it to say what the thing is.
Good ones
- "The full behind-the-scenes set"
- "A personalised video message"
- "This month's photo bundle"
- "One hour of custom editing"
Each names a thing. Someone who has never seen your profile knows what arrives.
The test before you save
Take the money reason out of the title. Does what is left still describe something?
"The full summer set" stands on its own. A title naming a household cost, a favour or a treat does not — remove the money and nothing is left, because nothing was being sold.
If you want to say what it is for
You can. Wishes and Bills have a separate, optional goal line for exactly that — an aspirational note shown on the card and the progress bar, and nowhere else. It never reaches checkout, the pay button, the receipt or a bank statement.
Keep the two apart: the goal line is what you are working towards, the title is what the buyer gets. See why was my listing title rejected? for what is refused in either field.
If you are not sure
Write the sentence you would say to someone who asked "what do I get?" — then cut it down. That answer is almost always the right title, because it is the one thing the field is for.