What can I sell in my shop?

For creators2 min readUpdated 12 Sept 2026

Your shop sells digital or physical products. They have to be legal, genuine, accurately described, and yours to sell.

Your shop sells clearly described digital or physical products, up to £10,000.00. Four conditions apply to all of them: legal, genuine, accurately described, and yours to sell.

That last one catches more listings than the others. You need the right to sell it — your own work, or something you are licensed to resell.

What you can sell

  • Safe-for-work photos and photo sets
  • Safe-for-work videos and video bundles
  • PDFs, guides and e-books
  • Templates, presets and printables
  • Artwork and digital illustrations
  • Audio, music or recorded content
  • Tutorials and creator resources
  • Prints, posters and signed photos
  • Creator merchandise such as clothing or accessories
  • Books, stationery and ordinary collectibles
  • Other ordinary legal digital or physical creator products

What is refused

  • Explicit sexual content
  • Fetish content sold for sexual gratification
  • Sex toys or sexual products
  • Illegal drugs or controlled substances
  • Weapons or explosives
  • Counterfeit or stolen goods
  • Gambling products or credit
  • Cryptocurrency or financial instruments
  • Prescription medicines
  • Anything you do not own or have the right to sell

Wording that works

  • 10-photo safe-for-work fashion set
  • Creator posing guide PDF
  • Signed A4 print
  • Digital preset pack
  • Limited-edition creator T-shirt

Each names the format and the quantity. That is what makes a product description accurate rather than optimistic.

Wording to avoid

  • Explicit photo pack
  • Fetish bundle
  • Cash voucher
  • Crypto token
  • Replica designer item
  • Prescription medication

What review looks at

The title, the description, the thumbnail and the file or link you deliver. A clean title with a prohibited file attached is refused on the file.

Digital delivery

A delivery link has to be direct and secure, and clearly the thing that was bought. Link shorteners are refused, because they hide the destination from the buyer and from review.

Physical products

Postage, legality and restricted-product checks apply on top. Shipping physical products covers how postage is set, and selling to buyers in the US covers what changes for US orders.

High-value listings

A listing priced unusually high is held for a closer look before it goes on sale, and a high-value order is held until delivery is confirmed. Nothing is wrong — it is the same check a bank makes, and it clears.

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