A Wish sells one piece of content, and can show a goal alongside it. The content is the product — we never source or ship a third-party item for you.
A Wish sells one piece of content, once. It can show a goal or wish alongside it, and it does not have to — a Wish with no goal line is simply a one-off content unlock, and the rules are the same either way.
The content is what is bought. We never source, buy or ship a third-party item on your behalf — a goal describes what you are working towards, it is not an order we fulfil.
Goals that are fine
Clothing, shoes and accessories · technology and creator equipment · homeware and furniture · beauty and lifestyle · travel · gaming and hobby equipment · books, art supplies and creative equipment — and any other ordinary goal, paired with a real content item.
Content that sells well here
- Safe-for-work photo sets
- Fashion, lifestyle and travel content
- Fitness and gym content
- Beauty or makeup content
- Cosplay, kept non-explicit
- Behind-the-scenes videos
- Tutorials and how-to content
- Q&As and creator updates
- Audio, music or voice content
- Art, guides and other digital content
What is refused
- A personal item listed as though we are selling or sourcing it
- A cash-equivalent reward, such as a voucher
- Crypto or gambling credit
- Weapons or illegal goods
- Prescription or controlled medicines
- Adult toys or sexual products
- Sexual or fetish content as the reward
- Nudity or explicit content
- Content sexualising or exploiting a minor, in any form
Wording that works
- Designer shoes goal — unlock my exclusive safe-for-work photo set
- New laptop goal — purchase my behind-the-scenes creator bundle
- Holiday goal — unlock this travel Q&A video
Wording to avoid
- Buy me these shoes
- Send me money for a handbag
- Pay for my holiday
- Give me cash
- Nudes, explicit sets, NSFW bundles
- Anything marketed as fetish content
Ordinary content is not refused for what it could be read as
Normal body parts and ordinary clothing are not blocked because they can appear in fetish contexts. A beach photo that happens to show bare feet is not the same listing as one marketed specifically as feet content, and it is not treated as one.
Where an image is genuinely borderline, a person looks at it rather than a filter guessing. Who reviews my content?
The optional goal line
A Wish can carry a separate, optional goal label — a line shown on the card and the progress bar only. It never appears at checkout, on the pay button, on a receipt or on a bank statement, all of which always describe the content. Both fields are checked against the same rules. What should I call my listing?