Two zones, one set of rules. Everything a stranger sees — title, cover, description, bio, public posts — has to be extra clean. What the supporter unlocks after buying still has to be safe for work.
If Instagram would allow it as a public post, you can sell it. Your cover photo and title must be even cleaner.
That one line is the standard. Everything below is the detail behind it.
Zone one: the shop window
Everything a stranger can see before they buy anything:
- the listing title
- the cover image or thumbnail
- the description
- your bio, display name, profile photo and banner
- your public posts
This is where the bar is highest, because the people looking did not choose to see it:
- No sexual innuendo. No suggestive teasing, and no suggestive emoji — those are refused as you save.
- No body-part focus. A photo of you, a product or a scene is fine. A close-up whose subject is part of a body is not.
- No fetish wording and no fetish persona names. See which words are refused.
- No contact details. No phone number, email address or handle to reach you on elsewhere.
- No asking for money. No asking supporters to spoil you, to fund something or to buy you something. The title names what the buyer receives.
Zone two: behind the paywall
What the supporter unlocks after paying — the file, the message, the link, the parcel or the session. It is not held to the shop-window presentation, but it is still safe for work:
- No nudity.
- No sexual content.
- No fetish content.
- No worn or used intimate clothing.
The paywall changes who can see something, not what it may be. A clean title with a prohibited file behind it is refused on the file, and the file is checked as well as the cover.
Same rules, stricter presentation
Nothing is allowed behind the paywall that the platform refuses anywhere else. The difference is presentation. A full gym progress photo set can be what the supporter unlocks; its cover is a plain, fully framed shot, and its title simply says what it is.
Everyday words are fine in both zones
Ordinary product wording is allowed: unlock, receive, session, submit, address, fee, tax, deposit. "Unlock the full set", "you'll receive a PDF", "a 1:1 coaching session", "submit your question", "a deposit secures your commission slot" — all fine.
Worn or used intimate clothing
Prohibited in both zones: worn socks, used underwear, worn lingerie and anything sold on the basis that you have worn it. New, unworn merchandise is fine. What can I sell in my shop?
If you are not sure
Ask before you list it rather than after. Getting help from us reaches a person, and a question costs you nothing.