A Piggy Pot sells one piece of content to several buyers and can show a goal alongside it. The goal is context — the content is what is being bought.
A Piggy Pot sells the same piece of content to several buyers, and can show progress towards a goal while it does. Both halves matter, in this order: the content is the product, and the goal is context.
Say what the buyer receives and the goal can be almost anything. Show a goal with no content behind it and there is nothing being sold.
Goals that are fine
- A camera or creator equipment goal
- A laptop, phone, lighting or studio upgrade
- A clothing, shoes or wardrobe goal
- A travel or event goal
- Funding a creative project
- A home-office or workspace goal
- A training or course goal
- A beauty, fitness or lifestyle goal
- Any other ordinary personal or creator goal
What is refused
- A listing where the buyer receives nothing
- A generic ask for money
- A cash transfer
- Debt repayment as the thing being bought
- A household cost as the thing being bought
- Funding crypto or gambling
- Illegal or prohibited goods
- Sexual or fetish content as the reward
Wording that works
- New camera goal — unlock my latest safe-for-work photo set
- Studio upgrade goal — purchase this behind-the-scenes video
- New shoes goal — unlock this exclusive creator photo bundle
Each one names the goal and the content, in that order, in one line.
Wording to avoid
- Any wording asking for money towards the goal, with no content named
- Send me money
- Pay my debt
- Give me cash for shoes
- Tribute towards my goal
The goal can never become the product
If the content is clear but the wording reads as a cash transfer, you will be asked to reword it. If there is no content item at all, there is nothing to reword — add one.
Ranking is by how many people bought, not how much they spent
The supporter list on a Pot ranks by number of purchases, deliberately. It is a content product with several buyers, not a scoreboard of who paid the most.